“BLK is a resource for the community since there's no other app that serves the Black community at scale,” he says.Īs the man leading the charge for the fast-growing network, Kirkland is somewhat of an expert in all things dating, and someone you especially want to hear from on Black Love Day and Valentine’s Day eve. Created to exemplify love, forgiveness and acceptance in the Black community, the holiday is getting lots of buzz on BLK, the world’s largest dating app for Black singles, which has tripled in membership since 2020 when Jonathan Kirkland took over as head of marketing and brand.
The day before doesn’t get as much attention but it’s also a cause for celebration: Black Love Day.
February 14 is Valentine’s Day, a holiday no greeting card company, flower shop or candy maker will soon let you forget.